Bakery, Chocolate & Confectionery

Confectionery falls into two segments, firstly being the bakers’ confection and sugar confection. Bakers’ confection includes pastries, cakes and baked products namely biscuits and cookies which are primarily flour-based products. Sugar confection includes candied nuts, chocolates, chewing gum and other confections that are made primarily of sugar. The bakery and confectionery segment heavily revolves around the use of chocolate, where its extensive use could be attributed to it being such a versatile ingredient which can be enjoyed both savoury and sweet.

How Speciality Ingredients are used in the Bakery, Chocolate & Confectionery Segment?

Markaids offers a wide range of solutions for Bakery, Chocolate and Confectionery products. Speciality ingredients are commonly used in the bakery industry to reduce breakages, improve texture and give bake or freeze-thaw stability. Meanwhile, for chocolate and confectionery products, we focus on providing ingredients to improve viscosity, workability, mouthfeel and to eliminate fat bloom problem.

Healthier Choice Logo and Healthy Trends

These past few years, more and more food manufacturers in Malaysia are focusing their research towards healthier products – less sugar, low in sodium, high in fibre. Healthier choice logo (HCL) is an initiative by the Ministry of Health Malaysia to facilitate consumers to identify healthy products by just looking at the front label packaging. To be eligible for HCL, the products are required to comply with the nutrient criteria set by the Nutrition Division, Ministry of Health Malaysia.

This encourages food manufacturers in Malaysia to reformulate and innovate new products with healthier options. Markaids works closely with the local manufacturers to meet the nutrient criteria by providing the right ingredients for fibre & mineral enrichment and solutions for sodium & sugar reductions.

Your Challenges, Our Priority

It’s always a challenge for food manufacturers to keep up with ever-changing market trends. Either you are riding on a new trend or setting up the trend, it requires a lot of work – from research and development to sourcing for the right & smooth supplies of raw materials, all while taking costings and sustainabilities into account. Therefore, Markaids puts high priority to work with food manufacturers in Malaysia to provide the most effective solutions. We are ready to support our customers not just with technical ingredients, but with all the necessary technical knowledge and consultations including lab-scale trial and prototype.

Our Specialty Food Ingredients

Texturizing Agents

Improves overall texture and appearance of your product with the right thickness, viscosity and mouthfeel.

Our Products

  • LEVALL® SALP Replacer
  • LEVALL® Calcium Phosphates
  • ZIBOXAN® Xanthan Gum
  • BLANOSE™ Cellulose Gum (CMC)
  • BONDWELL™ Cellulose Gum (CMC)
  • INSTANTGUM™ Gum Arabic
  • Modified Tapioca Starch
  • Modified Corn Starch
  • VIVAPUR® Colloidal MCC (for bake stability)
  • VIVAPUR® HPMC (for gluten-free recipes)
  • VITACEL® Compounds (for gluten replacement)
  • TEX-AID™ Texture Improvers and Freshness Keepers
  • VITACEL® Oat Fiber
  • VITACEL® Wheat Fiber
  • VITACEL® Plant Fiber (Cellulose)
  • STA-LITE® Polydextrose


Reduce sugar and sodium in your product to keep up with the market demands for healthier choice while maintaining the desired taste. Complete your product with irresistible flavour with our range of oleoresins and complete seasonings.

Our Products

  • AOXING® Reb-A & Stevia Extracts
  • JK SWEET® Sucralose
  • FLAVOBOOST™ Clean-Label MSG/I+G replacer
  • Season-aid™ Seasonings
  • Paprika
  • Capsicum (Colour & Decolourised)
  • Black Pepper
  • Turmeric (Curcumin)
  • Garlic & Roasted Garlic
  • Onion & Roasted Onion
  • Thai Lime
  • Tom Yum
  • etc


Colour loss is commonly faced during processing and storage. It causes the products to be dull and less appealing to consumers. Restore the colour loss with your desired colour while ensuring uniform colour in every batch.

Our Products

  • Natural colours
  • Blenocol™ Blended colours
  • GLAZE-AID™ Varnish
  • GLAZE-AID™ Precoat
  • COATINGUM™ Gum Arabic


Add value to your products with nutritional enrichment such as minerals, fibers or proteins.

Our Products

  • CAFOS® & PureMin® Calcium Phosphates
  • BUDAL® Plus & PureMin® Magnesium Phosphates
  • BUDAL® Plus & PureMin® Iron Phosphates
  • BUDAL® Potassium Phosphates
  • ISOPRO™ Soy Protein Isolate
  • CARTINO Hydrolyzed Fish Collagen
  • VITACEL® Oat Fiber
  • VITACEL® Wheat Fiber
  • VITACEL® Apple Fiber
  • VITACEL® Plant Fiber (Cellulose)
  • STA-LITE® Polydextrose
  • FIBREGUM™ Gum Arabic

Our Products

  • Rosemary Extract (Natural Antioxidant)
  • CAFOS® Calcium Phosphates
  • VITACEL® Wheat Fiber
  • Modified Corn Starch
  • Modified Tapioca Starch
  • VITACEL® Plant Fiber (Cellulose)
  • COATINGUM™ Gum Arabic

Our Businesses

Speciality Ingredients

Speciality Ingredients

Markaids provide speciality ingredients to food and beverage manufacturers in Malaysia. Our main focus and mission is to overcome challenges affecting their product performances. To do this, we work closely with food and beverage manufacturers to find the best solution, starting from finding the root cause of the problem. Therefore, every ingredient we offer functions as a technical solution.

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Custom Food Solutions

Custom Food Solutions

Markaids HQ in Petaling Jaya is fully equipped with food ingredients manufacturing capabilities. By having our own dry and liquid manufacturing facilities, it allows us to support our customers by providing custom food solutions. Markaids currently produces a number of functional food ingredients for processed meat, surimi, bakery and vegetarian food application.

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Got a Question?

Speak to our team to overcome your challenges with our innovative ingredients.

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